Twitter Advertising is a platform that allows businesses to promote their products or services through paid ads on Twitter. Advertisers can create targeted campaigns to reach specific audiences based on interests, demographics, and behaviors, helping to increase visibility and engagement. There are various ad formats available, including Promoted Tweets, Promoted Accounts, and Promoted Trends. These options enable brands to drive traffic, boost followers, and enhance brand awareness. By leveraging Twitter's real-time nature, advertisers can connect with users during trending conversations and events.