Social Media Advertising refers to the practice of promoting products or services through various social media platforms, such as Facebook, Instagram, Twitter, and LinkedIn. Businesses create targeted ads that appear in users' feeds or sidebars, aiming to reach specific audiences based on demographics, interests, and behaviors. This form of advertising allows companies to engage with potential customers in a more interactive and visually appealing way. One of the key benefits of Social Media Advertising is its ability to track performance in real-time. Advertisers can monitor metrics like clicks, impressions, and conversions, enabling them to adjust their strategies quickly. Additionally, social media platforms often offer tools for audience segmentation, helping businesses tailor their messages to different groups for better results.