Facebook Advertising is a platform that allows businesses to promote their products and services to a targeted audience on Facebook. Advertisers can create ads that appear in users' news feeds, stories, and on the right side of the page. The platform offers various ad formats, including images, videos, and carousels, making it versatile for different marketing goals. One of the key features of Facebook Advertising is its targeting options. Advertisers can reach specific demographics based on factors like age, location, interests, and behaviors. This helps businesses connect with potential customers more effectively, maximizing their advertising budget and improving engagement.