LinkedIn Advertising is a platform that allows businesses to promote their products and services to a professional audience. It offers various ad formats, including sponsored content, text ads, and video ads, enabling companies to reach specific demographics based on job title, industry, and location. Advertisers can set budgets and track performance metrics, making it easier to measure the effectiveness of their campaigns. With its focus on professionals, LinkedIn is particularly useful for B2B marketing, helping companies connect with decision-makers and build valuable relationships in their industry.