Promoted Trends are a feature on social media platforms like Twitter that allows brands and advertisers to highlight specific topics or hashtags. These trends appear at the top of the trending list, making them more visible to users. By paying for this service, companies can increase engagement and reach a wider audience. When a trend is promoted, it is marked as "Promoted" to distinguish it from organic trends. This helps users identify which topics are being sponsored. Promoted Trends can be an effective way for businesses to connect with potential customers and drive conversations around their products or services.