Instagram Ads are promotional posts that businesses can create to reach a larger audience on the Instagram platform. These ads can appear in users' feeds, stories, or explore pages, allowing brands to showcase their products or services visually. Advertisers can target specific demographics, interests, and behaviors to ensure their ads reach the right people. The ads can include images, videos, carousels, or collections, making them versatile and engaging. Businesses can track the performance of their ads through Instagram's analytics tools, helping them understand what works best and optimize their marketing strategies for better results.