Promoted Tweets are regular tweets that businesses or individuals pay to display to a larger audience on Twitter. These tweets can appear in users' timelines, search results, or profile pages, even if the users do not follow the account that created the tweet. The goal is to increase visibility and engagement with specific content. Advertisers can target their promoted tweets based on various factors, such as user interests, demographics, and location. This targeting helps ensure that the tweets reach the most relevant audience, making it easier for brands to connect with potential customers and drive traffic to their websites or products.