Negative advertising is a marketing strategy that focuses on highlighting the flaws or weaknesses of a competitor's product or service. This approach aims to create a negative perception of the rival brand while promoting one's own offerings as superior. It is commonly used in political campaigns and commercial advertising to sway public opinion. While negative advertising can be effective in capturing attention, it often raises ethical concerns. Critics argue that it can lead to misinformation and a toxic atmosphere in public discourse. Despite this, many companies and politicians continue to use this tactic to gain an advantage over their competitors, especially during high-stakes situations like elections or product launches.