Public Relations (PR) is the practice of managing and disseminating information between an organization and the public. It aims to build a positive image and foster strong relationships with various stakeholders, including customers, employees, and the media. Effective PR strategies can enhance brand reputation and influence public perception.
In today's digital age, PR also involves managing online presence and responding to public inquiries through social media platforms. PR professionals often engage in activities such as writing press releases, organizing events, and conducting media outreach to ensure that the organization's message is communicated clearly and effectively.