Political campaigns are organized efforts to influence the decision-making process within a specific group, often aimed at securing votes for candidates in elections. These campaigns utilize various strategies, including advertising, public speaking, and grassroots mobilization, to engage voters and promote their platforms. In modern democracies, political campaigns are crucial for candidates to communicate their policies and values to the electorate. They often involve significant funding and resources, with candidates like Barack Obama and Donald Trump utilizing social media to reach a broader audience and galvanize support.