Political advertising refers to the various methods and strategies used by candidates, parties, and organizations to promote their political messages and influence voters. This can include television commercials, online ads, and print materials that aim to inform or persuade the public about specific issues or candidates. The effectiveness of political advertising is often measured by its ability to shape public opinion and mobilize voters. With the rise of digital media, political ads have become more targeted, allowing campaigns to reach specific demographics and tailor their messages accordingly. This evolution has transformed the landscape of political engagement and voter outreach.