Attack ads are a type of political advertisement that aim to discredit an opponent rather than promote a candidate's own qualities. These ads often highlight negative aspects of the opponent's record, character, or policies, using emotional language and striking visuals to sway public opinion. They are commonly used during election campaigns to create doubt about the rival candidate. These advertisements can be found on various platforms, including television, social media, and print media. While some argue that attack ads are an effective way to inform voters about potential risks, others believe they contribute to a toxic political environment and discourage constructive dialogue among candidates.