product launches
A product launch is the process of introducing a new product to the market. This involves various activities, including marketing campaigns, promotional events, and public relations efforts to create awareness and generate interest among potential customers. Companies often aim to highlight the unique features and benefits of the product to encourage sales.
Successful product launches require careful planning and execution. Businesses typically conduct market research to understand customer needs and preferences. They may also set specific goals, such as sales targets or market penetration rates, to measure the launch's effectiveness and make necessary adjustments for future products.