ECM, or Enterprise Content Management, refers to the strategies, methods, and tools used to capture, manage, store, and deliver content and documents related to organizational processes. It helps businesses streamline their operations by organizing information in a way that makes it easily accessible and manageable. The primary goal of ECM is to improve efficiency and productivity by reducing the time spent searching for documents and ensuring compliance with regulations. It encompasses various technologies, including document management, workflow automation, and records management, to support the entire content lifecycle from creation to archiving.