Enterprise Content Management (ECM) refers to the strategies, methods, and tools used to capture, manage, store, and deliver content and documents related to organizational processes. It helps businesses streamline their operations by organizing information in a way that makes it easily accessible and manageable. ECM systems often include features like document management, workflow automation, and records management. By implementing ECM, organizations can improve collaboration, enhance compliance with regulations, and reduce costs associated with paper-based processes. Overall, ECM plays a crucial role in optimizing information flow within a company.