Digital Asset Management (DAM) is a system that helps organizations store, organize, and share their digital files, such as images, videos, and documents. By using a DAM platform, businesses can easily find and access their assets, ensuring that everyone has the right materials at their fingertips. This streamlines workflows and enhances collaboration among teams. With a DAM solution, companies can also maintain brand consistency by controlling how their digital assets are used. For instance, marketing teams can quickly retrieve approved images or logos, ensuring that all promotional materials align with the brand's identity. Overall, DAM simplifies the management of digital content, making it more efficient and effective.