Brand reputation refers to the perception that consumers and the public have about a particular brand. It is shaped by various factors, including the quality of products or services, customer service experiences, and overall public relations. A positive brand reputation can lead to increased customer loyalty, while a negative reputation can result in lost sales and diminished trust. Maintaining a strong brand reputation is crucial for businesses, as it influences consumer behavior and can impact market share. Companies often engage in marketing strategies, public relations efforts, and customer feedback initiatives to enhance and protect their reputation in the marketplace.