Customer feedback refers to the opinions and evaluations provided by customers regarding their experiences with a product or service. This feedback can be collected through various methods, such as surveys, reviews, and direct communication. It helps businesses understand customer satisfaction and identify areas for improvement. Analyzing customer feedback allows companies to make informed decisions to enhance their offerings. By addressing concerns and implementing suggestions, businesses can foster better relationships with their customers and improve overall service quality. This process ultimately contributes to customer loyalty and long-term success for the company.