Corporate image refers to the perception that the public has of a company. It encompasses everything from the company's logo and branding to its reputation and the way it interacts with customers. A strong corporate image can help a business stand out in a competitive market, attracting customers and building loyalty. Creating a positive corporate image involves consistent messaging and actions that align with the company's values. For example, a company like Apple is known for its innovation and quality, which shapes how people view its products. Ultimately, a good corporate image can lead to increased trust and long-term success for a business.