Reputation management refers to the practice of monitoring and influencing how an individual or organization is perceived by the public. This can involve managing online reviews, social media presence, and public relations efforts to ensure a positive image. Companies often use tools and strategies to address negative feedback and promote positive content, helping to build trust with customers and stakeholders. Effective reputation management is crucial in today's digital age, where information spreads quickly. Businesses and individuals alike can benefit from actively engaging with their audience, responding to concerns, and showcasing their values. This proactive approach can enhance credibility and foster long-term relationships with clients and the community.