Customer loyalty refers to the tendency of customers to consistently choose a particular brand or company over its competitors. This loyalty often develops when customers have positive experiences with a product or service, leading them to trust and prefer that brand. Factors such as quality, customer service, and rewards programs can significantly influence this loyalty. When customers feel valued and appreciated, they are more likely to return and make repeat purchases. Companies often invest in strategies to enhance customer loyalty, such as personalized marketing and exclusive offers. Ultimately, strong customer loyalty can lead to increased sales and long-term success for businesses like Starbucks or Amazon.