Branding is the process of creating a unique identity for a product, service, or company. This identity is built through elements like logos, colors, and messaging that distinguish it from competitors. Effective branding helps consumers recognize and remember a brand, influencing their purchasing decisions. A strong brand can evoke emotions and build trust with customers. It encompasses not just visual elements but also the overall experience a customer has with the brand, including customer service and product quality. Successful branding can lead to customer loyalty and increased market share for businesses like Apple or Nike.