A brand is a unique identity that distinguishes a company, product, or service from its competitors. It encompasses elements such as a name, logo, design, and overall image that create recognition and loyalty among consumers. Brands help consumers make choices by conveying quality, value, and trust. Effective branding can influence customer perceptions and behaviors. For example, Nike uses its iconic swoosh logo and motivational messaging to connect with athletes and fitness enthusiasts. A strong brand can lead to increased sales, customer loyalty, and a competitive advantage in the marketplace.