Personalized customer support refers to tailored assistance provided to customers based on their individual needs and preferences. This approach often involves using customer data, such as purchase history and previous interactions, to create a more relevant and engaging experience. By understanding each customer's unique situation, businesses can offer solutions that are more effective and satisfying. This type of support can be delivered through various channels, including email, live chat, and phone calls. Companies may also utilize customer relationship management (CRM) systems to track interactions and gather insights, ensuring that support representatives have the necessary information to assist customers effectively.