Customer Relationship Management (CRM) is a strategy used by businesses to manage interactions with current and potential customers. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support. The goal is to improve customer satisfaction and loyalty by understanding customer needs and preferences. CRM systems help companies track customer information, interactions, and purchase history. This data allows businesses to tailor their services and communications, leading to more personalized experiences. By effectively managing these relationships, companies can enhance their sales processes and foster long-term customer engagement.