Client Relationship Management (CRM) refers to the strategies and technologies that businesses use to manage interactions with current and potential clients. The goal of CRM is to improve business relationships, streamline processes, and enhance customer satisfaction. By organizing client information and tracking interactions, companies can better understand their clients' needs and preferences. Effective CRM systems often include tools for managing sales, marketing, and customer service. These systems help businesses analyze data, automate tasks, and personalize communication. Ultimately, a strong CRM approach can lead to increased client loyalty, higher sales, and improved overall business performance.