User engagement refers to the interaction between users and a product, service, or platform. It measures how actively users participate, which can include actions like clicking, sharing, commenting, or spending time on a website or app. High user engagement often indicates that users find value in the content or experience provided. Effective user engagement strategies can enhance customer loyalty and satisfaction. Businesses often use tools like analytics to track user behavior and gather feedback. This information helps them improve their offerings and create a more personalized experience, ultimately leading to better retention and growth.