Customer Experience (CX) refers to the overall perception and interaction a customer has with a brand throughout their journey. This includes every touchpoint, from initial awareness to post-purchase support, and plays a crucial role in customer satisfaction and loyalty. Companies that prioritize CX often see improved customer retention and positive word-of-mouth. Effective CX strategies involve understanding customer needs and preferences, utilizing feedback, and creating seamless interactions across various channels. By focusing on enhancing the customer journey, businesses can foster stronger relationships and drive long-term success in a competitive market.