Ambalaj is a Turkish term that translates to "packaging" in English. It refers to the materials used to wrap, protect, and present products for storage, shipping, and sale. Common types of ambalaj include cardboard boxes, plastic wraps, and glass containers, which help ensure that items remain safe and intact during transportation. The design of ambalaj is also important for marketing purposes. Attractive packaging can catch a consumer's eye and influence their purchasing decisions. Additionally, sustainable ambalaj options, such as biodegradable materials, are becoming increasingly popular as consumers seek environmentally friendly choices.