Logistics is the process of planning, implementing, and controlling the efficient movement and storage of goods, services, and information from the point of origin to the point of consumption. It plays a crucial role in ensuring that products are delivered to customers in a timely and cost-effective manner, which is essential for businesses to thrive in a competitive market. Effective logistics involves various activities, including inventory management, transportation, warehousing, and order fulfillment. By optimizing these processes, companies can reduce costs, improve customer satisfaction, and enhance overall operational efficiency, making logistics a vital component of modern business strategy.