Packaging refers to the materials used to wrap or protect products for storage, shipping, and sale. It plays a crucial role in keeping items safe from damage and contamination. Good packaging also helps to attract customers by showcasing the product's features and benefits. For example, a well-designed box for chocolate can make it more appealing to buyers. In addition to protection and aesthetics, packaging is important for branding. Companies often use unique designs and logos on their packaging to create a recognizable identity. This helps consumers remember their favorite products, like soda or snacks, and encourages repeat purchases.