Segmentation techniques are methods used to divide a larger dataset into smaller, more manageable groups based on specific characteristics. This process helps in identifying patterns and trends within the data, making it easier to analyze and draw insights. Common techniques include demographic segmentation, geographic segmentation, and psychographic segmentation, each focusing on different attributes of the data. These techniques are widely used in various fields, including marketing, healthcare, and social sciences. By segmenting data, organizations can tailor their strategies to meet the needs of specific groups, leading to more effective decision-making and improved outcomes.