A target market refers to a specific group of consumers that a business aims to reach with its products or services. This group is identified based on various characteristics such as age, gender, income level, interests, and geographic location. Understanding the target market helps companies tailor their marketing strategies to effectively meet the needs and preferences of these potential customers. Identifying a target market is crucial for successful marketing campaigns. By focusing on a defined audience, businesses can create more relevant messages and offers, increasing the likelihood of engagement and sales. For example, a company selling athletic wear may target fitness enthusiasts aged 18-35, ensuring their advertising resonates with this demographic.