Psychographic segmentation is a marketing strategy that divides consumers into groups based on their psychological traits, such as values, interests, lifestyles, and personality. This approach helps businesses understand what motivates their customers, allowing them to tailor products and marketing messages to better meet specific needs and preferences. By focusing on factors like attitudes, beliefs, and social status, companies can create more targeted campaigns that resonate with their audience. For example, a brand might appeal to environmentally conscious consumers by highlighting sustainable practices, while another might target adventure seekers with products designed for outdoor activities.