Consumer segmentation is the process of dividing a broad consumer or business market into smaller, more defined groups. This is done based on shared characteristics such as demographics, interests, or purchasing behavior. By understanding these segments, companies can tailor their marketing strategies to meet the specific needs of each group, leading to more effective communication and higher customer satisfaction. There are several methods of consumer segmentation, including demographic segmentation, psychographic segmentation, and behavioral segmentation. Each method helps businesses identify target audiences and create personalized experiences. This approach not only enhances marketing efficiency but also fosters stronger customer relationships and brand loyalty.