Psychographic segmentation is a marketing strategy that divides consumers into groups based on their psychological traits, such as values, interests, lifestyles, and personality. Unlike demographic segmentation, which focuses on age or income, psychographic segmentation provides deeper insights into why consumers make certain purchasing decisions. This approach helps businesses tailor their products and marketing messages to resonate with specific audience segments. By understanding the psychographics of their target market, companies can create more effective advertising campaigns and product offerings. For example, a brand targeting environmentally conscious consumers may emphasize sustainability in its messaging, while a luxury brand might focus on exclusivity and status.