Geographic segmentation is a marketing strategy that divides a target market based on their physical location. This can include regions, countries, cities, or even neighborhoods. By understanding the geographical differences in consumer preferences and behaviors, businesses can tailor their products and marketing efforts to meet the specific needs of each area. This approach allows companies to effectively reach their audience by considering factors such as climate, culture, and local trends. For example, a clothing brand might offer heavier jackets in colder regions while promoting lighter apparel in warmer areas. This targeted strategy can enhance customer satisfaction and increase sales.