Publicity stunts are planned events or actions designed to attract public attention and generate media coverage for a person, brand, or cause. These stunts often aim to create buzz, increase visibility, and engage audiences in a memorable way. They can range from quirky performances to elaborate campaigns, and are commonly used in marketing and public relations. Companies, celebrities, and organizations frequently employ publicity stunts to stand out in a crowded marketplace. For example, Red Bull famously sponsored Felix Baumgartner's space jump to promote its brand. While some stunts succeed in capturing attention, others may backfire or be perceived as inauthentic.