Promotional strategies are techniques used by businesses to communicate with their target audience and encourage them to purchase products or services. These strategies can include advertising, sales promotions, public relations, and direct marketing. The goal is to create awareness and interest, ultimately leading to increased sales and customer loyalty. Different promotional strategies can be tailored to specific markets or demographics. For example, a company might use social media campaigns to reach younger consumers, while traditional advertising methods like television or print may be more effective for older audiences. Understanding the target market is crucial for selecting the right approach.