Guerrilla Marketing is an unconventional marketing strategy that focuses on low-cost, creative tactics to promote a product or service. It aims to create memorable experiences that engage consumers in unexpected ways, often in public spaces. This approach relies on imagination and innovation rather than a large budget, making it accessible for small businesses and startups. The goal of Guerrilla Marketing is to generate buzz and word-of-mouth promotion through surprising and impactful campaigns. By capturing attention and encouraging sharing, businesses can reach a wider audience without traditional advertising costs. This method often leverages social media to amplify its reach and effectiveness.