Social media campaigns are strategic marketing efforts that utilize social media platforms to promote a product, service, or brand. These campaigns aim to engage users, increase brand awareness, and drive traffic to websites or physical locations. By leveraging platforms like Facebook, Instagram, and Twitter, businesses can reach a targeted audience effectively. A successful social media campaign often includes a mix of organic and paid strategies, such as creating engaging content, running advertisements, and collaborating with influencers. The goal is to create a conversation around the brand and foster a community of loyal customers who actively participate in the brand's narrative.