Viral Marketing is a strategy that encourages individuals to share a marketing message with others, creating exponential growth in awareness and engagement. This approach often relies on social media platforms, where content can quickly spread among users, similar to a virus. The goal is to create compelling content that resonates with audiences, prompting them to share it with their networks. Successful viral marketing campaigns often utilize humor, emotional appeal, or unique storytelling to capture attention. Brands like Old Spice and Dove have effectively used this technique to reach millions, demonstrating how a single piece of content can significantly boost visibility and sales.