Promotional tools are marketing strategies used by businesses to communicate with their target audience and encourage them to purchase products or services. Common promotional tools include advertising, sales promotions, public relations, direct marketing, and personal selling. Each tool serves a specific purpose and can be tailored to reach different customer segments effectively. These tools help create awareness, generate interest, and ultimately drive sales. For example, advertising can reach a broad audience through various media, while sales promotions offer incentives like discounts to encourage immediate purchases. By combining these tools, businesses can enhance their overall marketing efforts.