Sales promotions are marketing strategies designed to boost sales and attract customers. They often include limited-time offers, discounts, coupons, or special events that encourage consumers to make a purchase. These promotions can be used by various businesses, from small shops to large corporations, to increase visibility and drive traffic. Promotions can also involve giveaways, contests, or loyalty programs that reward customers for their purchases. By creating a sense of urgency or providing added value, sales promotions aim to enhance customer engagement and stimulate demand for products or services, ultimately benefiting the business and the consumer.