A marketing campaign is a coordinated series of activities designed to promote a product, service, or brand. It typically includes various strategies such as advertising, public relations, and social media outreach. The goal is to reach a specific audience and encourage them to take action, such as making a purchase or signing up for a newsletter. Successful marketing campaigns often involve research to understand the target audience and their preferences. They may utilize different channels, including television, online ads, and email marketing, to effectively communicate the message. Measuring the campaign's performance helps businesses refine their strategies for future efforts.