Sales promotions are marketing strategies designed to boost sales and attract customers. They often include special offers like discounts, coupons, or buy-one-get-one-free deals. These promotions create a sense of urgency, encouraging customers to make a purchase quickly to take advantage of the savings. Retailers like Walmart and Target frequently use sales promotions to increase foot traffic and enhance customer loyalty. In addition to discounts, sales promotions can involve contests, giveaways, or loyalty programs. For example, a coffee shop might offer a free drink after a customer buys ten. Such promotions not only reward customers but also help businesses build a strong relationship with their audience.