Advertising is a crucial aspect of marketing that involves promoting products or services to potential customers. It utilizes various channels, such as television, radio, print, and digital platforms, to reach a wide audience and create brand awareness. Effective advertising strategies can significantly influence consumer behavior and drive sales. In the digital age, advertising has evolved to include targeted approaches, such as search engine marketing and social media ads. These methods allow businesses to reach specific demographics and track the effectiveness of their campaigns in real-time, making advertising more efficient and measurable than ever before.