Place branding is the process of creating a unique identity for a specific location, such as a city, region, or country. This involves promoting its distinctive features, culture, and values to attract tourists, businesses, and residents. Effective place branding helps to differentiate a location from others, making it more appealing and memorable. The goal of place branding is to enhance the reputation and image of a location, often through marketing strategies and campaigns. Successful examples include Amsterdam with its vibrant culture and New Zealand showcasing its stunning landscapes. By highlighting these attributes, places can foster economic growth and community pride.