Destination marketing is the process of promoting a specific location to attract visitors. This can include cities, regions, or countries, and aims to highlight unique attractions, culture, and experiences. By using various strategies, such as advertising, social media, and events, destination marketing organizations work to create a positive image and encourage tourism. Effective destination marketing often involves collaboration between local businesses, government agencies, and tourism boards. These partnerships help to develop marketing campaigns that showcase the area's strengths, such as natural beauty, historical sites, or cultural events. Ultimately, the goal is to increase visitor numbers and boost the local economy.