City branding is the process of creating a unique identity for a city to attract visitors, businesses, and residents. This involves promoting the city's culture, history, and attractions, such as museums, parks, and festivals. A strong city brand helps differentiate it from others, making it more appealing to tourists and investors. Effective city branding often includes a catchy slogan or logo that represents the city's values and character. For example, cities like Amsterdam and New York have successfully used branding to highlight their unique qualities, fostering a sense of pride among locals and encouraging economic growth through increased tourism and investment.